Communicating Product Benefits

Summary

This course was developed to assist sales staff in understanding the importance of product benefits.  While explaining product features helps set the product apart from competitors, it's the benefits that make a positive impact and show how the product can enhance the customer's life.

Solution

Learners will be able to identify the difference between features and benefits by completing several interactive exercises, including a sorting activity and knowledge check.  They will also walk through a member scenario based on a real situation they may encounter in the workplace.

Development Tools

Articulate Rise

Canva